Customer acquisition diagnostics & buildFor businesses that sell a considered service

Your growth is stuck somewhere specific. We find it. Then we fix it.

We test your customer journey the way a buyer would, from the ad to the booked call. We show you exactly where leads leak, with evidence. Then we build the fix: the page, the follow-up, the referral channel, or the automation.

See how we work
Find
the break
Prove
it to you
Fix
& automate
01The problem

Your acquisition system isn't one thing.

It’s a chain. A leak anywhere looks like a problem everywhere — so ads get blamed for follow-up, and sales gets blamed for a broken form.

What you hear

“Leads are low quality.”

What’s often actually broken at “Follow-up”

  • First response takes hours; the buyer already called someone else
  • After-hours calls go to a full voicemail
  • No second touch — one email, then silence

Most businesses don't have a traffic problem or a sales problem. They have one specific break, in one specific place. That's the thing worth finding first.

02The difference

We don't start with software. We start with what's broken.

  1. 01

    Find

    We walk your customer journey like a buyer — ads, pages, forms, calls, inboxes, calendars.

  2. 02

    Prove.

    We show you the break, with evidence: screens, timestamps, and steps to reproduce it.

  3. 03

    Fix

    We fix the actual problem. Sometimes that’s one form. Sometimes it’s a whole channel.

  4. 04

    Automate

    Then we automate the work that repeats, so the fix stays fixed.

The rule we work by

We don't sell technology first. We find something worth fixing.

How we respond to what we find
IfThen
The form is brokenWe fix the form.
The landing page doesn’t convertWe rebuild it.
Follow-up is slowWe automate it.
There’s no referral channelWe build one.
AI would genuinely make it betterWe deploy AI.

AI is a tool on the bench, not the headline. We use it when it makes the process better — and leave it out when it doesn't.

03Problems we solve

The breaks we look for first.

These patterns show up across industries. The details change. The shape of the problem usually doesn’t.

Conversion pathP-01

Paid clicks landing in the wrong place

Symptom
Ads get clicks. Calls don’t follow.
The break
Every ad points at the homepage. The buyer searched for one service and has to hunt for it.
The fix
Each ad gets a matching page with one clear next step. Tracking confirms which pages book.
Referral channelP-02

Referral partners nobody talks to

Symptom
Best jobs come from referrals. Referrals are luck.
The break
The realtors, designers and property managers who meet your buyers first have never heard of you.
The fix
We map them in your target area, start the conversations, and hand you the ones who are interested.
Follow-upP-03

Inbound leads that go cold

Symptom
“Leads are low quality.”
The break
The first reply takes hours. By then the buyer has already booked the company that answered.
The fix
Instant response, a few qualifying questions, and booking — automated, with your team looped in.

Also on the list

  • Form submits to an inbox nobody checks
  • Missed calls after 5pm go to voicemail
  • WhatsApp inquiries never reach the CRM
  • Tracking counts one lead three times
  • Quotes sent with no follow-up
  • Past customers never asked for referrals
04Solutions

Three kinds of fixes. One way of working.

Most engagements start with one of these. Many end up touching all three, because the chain is connected.

01 / 03

Conversion Path Rescue

Find and fix the leaks between the click and the sale.

You’re paying for attention, and somewhere between the ad and the sale it disappears. We don’t guess where. We test the journey ourselves, find something real, show you, then fix it.

Process

  1. Ad
  2. Landing page
  3. Form
  4. Booking
  5. CRM
  6. Follow-up
  7. Sales

Typical fixes

  • Broken or buried calls to action
  • Ads pointing to the wrong page
  • Forms that don’t reach the CRM
  • Booking friction on mobile
  • Tracking that misreports
  • WhatsApp and SMS handoff gaps
conversion-path.testExample
  1. 1AdClick-through
  2. 2Landing pageLoads · message matches ad
  3. 3FormSubmits · thank-you page shown
  4. 4CRMNo record created
  5. 5Follow-upNever triggered
  6. 6SalesLead never seen

Root cause · form webhook disconnected after a site update

02 / 03

Referral Channel Build

Build a steady source of introductions from the people who meet your buyers first.

For a remodeler, that’s realtors, interior designers and property managers. Give us a target geography. We map the referral ecosystem, start the relationships, and hand you the conversations that are genuinely interested.

Process

  1. Research
  2. Qualify
  3. Target list
  4. Outreach
  5. Follow-up
  6. Interest
  7. Handoff

Typical fixes

  • Referral partner mapping by ZIP code
  • Partner qualification by fit and activity
  • Personal outreach and follow-up
  • Warm handoff to your team
  • A partner list you own
  • Works for any business with referral sources
referral-map · remodelingExample brief

Target geography

  • 75024
  • 75025
  • 75093
  • 75033
  • 75034
  • 75036

Who meets the buyer first

  • RealtorsListing & buyer agents active in target ZIPs
  • Interior designersResidential, renovation-heavy portfolios
  • Property managersSingle-family & small multifamily

Relationship pipeline

  1. Researched
  2. Qualified
  3. Contacted
  4. Replied
  5. Interested
  6. Handed off
03 / 03

Revenue Automation

Once the opportunity is real, take the repetitive work off your team.

Answering every inquiry in seconds. Asking the same qualifying questions. Booking, reminding, updating the CRM, routing to the right person. We automate the parts that repeat — and keep people on the conversations that close.

Process

  1. Capture
  2. Qualify
  3. Respond
  4. Book
  5. Route
  6. Report

Typical fixes

  • AI voice for missed and after-hours calls
  • AI chat and WhatsApp responses
  • Lead qualification and routing
  • Appointment booking and reminders
  • CRM automation and integrations
  • Dashboards your team actually reads
lead-flow.logExample flow
  1. 09:41:02New inquiryWeb form · kitchen remodel
  2. 09:41:05Instant replySMS + email sent
  3. 09:42:40QualifiedZIP in area · timeline 60 days · budget fit
  4. 09:43:12BookedDesign consult · Thu 10:30
  5. 09:43:13RoutedCRM updated · owner notified
  6. Wed 18:00ReminderConfirmation + directions sent
Inquiry → booked2m 10s
05How we work

Diagnosis first. Then the build.

You see what's wrong before you pay to fix it. Every step produces something you can hold us to.

  1. 01

    Find

    We go through your acquisition path as a buyer: click the ads, read the pages, submit the forms, call the number after hours, book the calendar, wait for the follow-up.

    You get

    A map of your real customer journey — not the one on the whiteboard.

  2. 02

    Diagnose

    We pinpoint where it breaks and why. Every finding comes with evidence you can check yourself: screenshots, timestamps, test records, steps to reproduce.

    You get

    A short findings report, ranked by what it’s costing you.

  3. 03

    Build

    We fix what we found. Pages, forms, booking, CRM workflows, tracking, referral outreach — built and tested by us, inside the tools you already use where possible.

    You get

    The fix, live and tested end to end.

  4. 04

    Automate

    Once the path works, we automate the repetitive parts: instant replies, qualification, booking, reminders, routing. AI where it’s genuinely better. Simple rules where it isn’t.

    You get

    Less manual work. Faster response. Nothing falls through.

  5. 05

    Improve

    We keep testing the journey and watching the numbers. When the next bottleneck shows up — and it will — we find it early.

    You get

    A system that keeps getting better, not a one-off project.

06Evidence

We show you the problem before asking you to buy the solution.

01
You see it first.
The finding comes before the proposal. If we can’t find something real, we tell you.
02
It’s specific.
Not “improve your funnel.” This step, on this device, fails in this way.
03
You can check it.
Every finding has steps to reproduce. Try it yourself before you trust us.
Findings report · Finding 01 of 03Sample
Severity
High
Device
Desktop + mobile
Tested
3 submissions
Reached CRM
0 of 3

Observed customer journey

  1. Ad
  2. Page
  3. CTA
  4. Form
  5. Booking

What happens

The quote form submits and shows “Thanks, we’ll be in touch.” No record reaches the CRM. No one is notified. The buyer waits for a call that never comes.

Steps to reproduce

  1. 1 · Open /get-a-quote
  2. 2 · Submit with a test name + phone
  3. 3 · Check CRM and owner inbox

Recommended fix

  • Reconnect the form to the CRM
  • Instant reply to the buyer by SMS and email
  • Alert the owner on every new lead
  • Weekly automated test submission

Est. effort

Small · days, not weeks

07Technology

Use whatever technology actually solves the problem.

We build with AI, automation and integrations every day. We just don’t lead with them. The tool is chosen after the problem is proven.

  • 01

    AI voice

    WhenMissed calls, after-hours calls, and first-touch qualification.

  • 02

    AI chat

    WhenAnswering the same questions on your site, instantly, around the clock.

  • 03

    CRM automation

    WhenEvery lead recorded, owned, followed up and never lost.

  • 04

    WhatsApp & SMS

    WhenBuyers who won’t fill a form but will send a message.

  • 05

    Booking & routing

    WhenThe right lead on the right calendar, with reminders.

  • 06

    Integrations & APIs

    WhenAds, forms, CRM, phone and inbox talking to each other.

  • 07

    Tracking & dashboards

    WhenKnowing which source produced which revenue.

  • 08

    Pages & forms

    WhenOften the simplest fix. Sometimes the whole fix.

We work inside the CRM, ad accounts and phone systems you already have wherever we can. Replacing a tool is a last resort, and only when we can show you why.

08FAQ

Straight answers.

Something else on your mind? Email hello@makemefound.com.

No. We work with businesses that sell a considered service — remodeling and home services, professional services, B2B. Acquisition problems repeat across industries. The details don’t, so we learn yours before we recommend anything.

No. Anyone who guarantees revenue before seeing your business is guessing. What we do guarantee: you’ll see what we found, with evidence, before you decide whether to pay for a fix.

No. We fix and automate the parts that break or repeat — so your people spend their time on the conversations that actually close.

Yes. Pages, forms, booking, CRM workflows, tracking, referral outreach, voice and chat agents, integrations. You don’t get a slide deck and a list of vendors. You get the fix, working.

Usually, yes. We’d rather fix what you have than migrate you. If the CRM itself is the problem, we’ll show you exactly why before suggesting a change.

Yes. We don’t need to take over your ad accounts. We trace where the clicks go after the ad — which is where most of the leaks are.

It starts with a diagnosis: we test your journey and show you what we find. If there’s something worth fixing, we scope the fix as a defined project. Automation and ongoing improvement come after, if they make sense for you.

Start with a diagnosis

There's probably a bottleneck somewhere. Let's find it.

Tell us where to look. We'll review your customer journey before we talk, so the first conversation is about your business — not a pitch.

See how we work

What happens next

  1. 01

    You tell us where to look

    Your site, your market, and where growth feels stuck. Two minutes.

  2. 02

    We test your journey

    Before we talk. As a buyer would, on the devices they use.

  3. 03

    We show you what we found

    Then you decide if it’s worth fixing. No obligation to buy.